Nomagic, a pioneering company in the field of intelligent robotics, offers cutting-edge robotic solutions designed to improve efficiency in item handling for e-commerce and retail sectors. Their technology focuses on piece-picking robotics, ensuring performance, reliability, and scalability in automating storage, sorting, and packing operations. Following a successful Series A funding round in 2022, having secured $30 million led by Khosla Ventures and Almaz Capital, Nomagic is poised for significant growth.

Operating in the warehouse automation industry, the startup has a widespread presence across Europe, headquartered in Poland.



This engagement marked our first collaboration with Nomagic. We initially reached out to the company due to our extensive network in the space – we were certain we had individuals perfectly suited to the company’s innovative culture and technical demands.

Nomagic sought a Sales Executive to significantly accelerate their commercial development. This role was critical for sales across Europe, encompassing direct customer sales and partner sales. The ideal candidate needed a blend of strong engineering and technical expertise, a deep understanding of warehouse process flows, significant commercial acumen, and the ability to close deals. Furthermore, an established network in the intralogistics market and fluency in the German language were essential.

The specific challenge for this role lay in finding a candidate who met these niche requirements. Potential candidates were typically senior-level professionals, often already in management positions. Given our deep understanding of the tech landscape and market environment, we collaborated closely with Nomagic to identify the relevant candidates. We mapped out similar companies and assessed their potential to provide candidates with the right experience and cultural fit.


CrimsonXT Automation robotics and warehouse automation icon



Our strategy involved shortlisting relevant industry professionals within two weeks of securing the business in December. Regular bi-weekly meetings with the organisation’s C-levels ensured alignment on candidate suitability and progression.

Through our thorough screening process and shortlisting 16 candidates over the course of the recruitment process, we identified a candidate whose expertise in partner channel sales aligned perfectly with Nomagic’s growth strategy. This candidate’s background not only matched the technical and commercial criteria but also complemented Nomagic’s strategic focus on enhancing their partner sales channels.



Following a round of interviews, our candidate commenced their role at the company in June 2024. Their previous experience in partner channel sales made them an ideal fit, poised to drive Nomagic’s expansion efforts across Europe.

Our successful placement has established a strong partnership with Nomagic, leading to ongoing recruitment support, aligning with their ongoing strategy.



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